Trash belongs within the rubbish bin.
It is a easy civic lesson that has annoyed two Mumbai entrepreneurs for years.
“India is a rustic the place folks love to interrupt the principles,” mentioned Raj Desai, cofounder of startup ThinkScream.
“We see it on the roads the place nobody is driving of their lane. We see it in the best way folks disrespect public areas by throwing rubbish anyplace that they wish to.”
So Desai and cofounder Pratik Agarwal had an thought: Reward folks for throwing issues away.
The concept for the sensible rubbish can took place at a well-liked Bangalore music pageant in 2013.
“Pratik and I bought misplaced and it took us two hours to search out one another,” mentioned Desai. “It struck us that we would have liked to give you an answer for folks to remain related at these occasions.”
They had been additionally struck by the large quantities of trash all over the place.