As some dealerships stay open longer and later in the name of customer convenience, Kelly Automotive Group is moving the opposite direction to benefit its employees.
The Danvers, Mass., group this month started closing its eight stores on Sundays to create a better work-life balance for its staff. It’s something the company has thought about doing for several years.
The dealerships will stay open on the last Sunday of each month and during some important holiday weekends such as the day before Memorial Day, but the change is a noteworthy gamble at a time when retailers are clawing for every sale in a slowing market.
Kelly Automotive, which sells Ford, Nissan, Infiniti, Honda, Volkswagen and the FCA US stable of brands, says it typically has sold about 50 vehicles companywide on Sundays. While there is a concern that Sunday shoppers could head to nearby competitors who remain open, the group is willing to take the risk. COO Brian Heney believes the Sunday sales likely will shift to…