YouTube “masthead” with Trump ads
To draw attention away from Wednesday night’s Democratic debate, President Donald Trump’s reelection campaign bought out YouTube’s “masthead,” the leading advertisement on its homepage, according to a report in Vox.
It is an expensive move that cost between $500,000 and $1 million, but the homepage ad could reach more than twice as many Americans as the debate, Daniel Scarvalone, senior director of research and data at the Democratic strategy firm Bully Pulpit Interactive told Vox.
The advertisement is “one of the highest impact digital ad placements possible,” he added. “We’ve seen it reach about 80 million Americans in a single day for buys we’ve done in the past,” he said.
By comparison, the 2016 Republican primary debate drew 24 million views, Vox reported. The first Democratic debate is expected to attract even fewer viewers, the Los Angeles Times reported.
The masthead’s content changed throughout the day. In the morning, Vox…