Doll, 64, is the longtime face of the U.S. subsidiary, having joined Subaru in 1982. He was named CEO of the automaker, in Camden, N.J., in March 2018. He spoke with Staff Reporter Jack Walsworth. The following are edited excerpts.
Q: You’ve been CEO at Subaru of America for more than a year now. How did your first year go?
A: It was a real tribute that [former Subaru of America CEO, now Subaru Corp. CEO] Tomomi Nakamura decided when he went back not to put in another Japanese person and instead allow me the opportunity to be the CEO, but I feel like I’ve been doing it for the last 10 years anyway. There’s not much of a difference between a COO and a CEO, at least at our company. Essentially, all the operating areas reported into me, including the marketing and advertising and so on.
Mr. Nakamura and before him President Yasuyuki Yoshinaga allowed us to implement the programs that we’ve implemented and to go down this route of “Love is what makes a Subaru a Subaru” and help to…