Lee Iacocca transformed the auto industry during a career that stretched from the birth of the Ford Mustang through the death of American Motors.
The automobile icon, best known as “Lee,” died on Tuesday at the age of 94.
According to his longtime colleague Bob Lutz, who worked with Iacocca for almost two decades, “Lee was a change agent. He could be tough, but when he was on, he was fabulous.”
Here are Iacocca’s three greatest achievements in the auto business according to Lutz:
1. Saving Chrysler
Chrysler’s former CEO Lee Iacocca at a sales meeting in New Orleans in September 1984.
Wally McNamee | Corbis Historical | Getty Images
“Lee made the right decisions financially to save Chrysler, but that bailout also required constantly putting himself out front as the face of the company, working tirelessly,” recounted Lutz. The early days of Iacocca’s tenure at Chrysler also required bold decisions.
“We would be in a meeting discussing our next move at Chrysler and Lee would listen…