The inside of Nordstrom Local on Melrose Ave. in Los Angeles, where Rent the Runway has one of its drop-off boxes.
Source: Rent the Runway
Clothing subscription company Rent the Runway is opening drop boxes in four Nordstrom locations in Los Angeles on Thursday.
The deal marks Rent the Runway’s second tie-up to expand its reach after it started putting drop boxes in certain WeWork locations last fall. And for department store chain Nordstrom, it adds a perk to help draw shoppers into its stores.
The drop boxes will be at three of Nordstrom’s small-format neighborhood locations, known as Nordstrom Local: on Melrose Avenue, in the Brentwood neighborhood and downtown. There will also be a drop box added to Nordstrom’s full-line store at The Grove in Los Angeles.
Rent the Runway says it’s likely it will be growing with Nordstrom beyond California after this initial rollout is complete. It said Los Angeles is its fourth-biggest market.
To acquire more subscribers and attract new ones, rolling…
