The end could be near for theater subscription service MoviePass. On Thursday, the company suspended its service while it undergoes unspecified “improvements” to its product.
“For the past several months, MoviePass has been working hard to improve our groundbreaking subscription service to ensure it meets the vision that we have for it,” the company wrote on its website. “We are temporarily not accepting new subscribers as we work on these improvements.”
A similar statement is on its mobile app. The message says it’s working to improve the app, but doesn’t say when it will be available again. On Twitter, the company responded to user questions saying the “process will take several weeks.”
MoviePass has been struggling for more than a year. The subscription went from having more than 3 million members to around 225,000 in April 2019, according to Variety, which was first to report the service had been suspended. It’s unclear if an app revamp can actually help the company stay…