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From beach bags to book bags, students are gearing up to head back to school.
For parents, that means opening their wallets.
A recent survey from the National Retail Federation anticipates 2019 will be a significant spending year for school and college supplies. The survey of 7,660 consumers, conducted online in early July, estimates sales for the shopping season will total a record $80.7 billion.
“Consumers are in a strong position, given the nation’s growing economy, and we see this reflected in what they say they will spend on back-to-class items this year,” said NRF President and CEO Matthew Shay.
“We’re expecting record spending, and retailers are ready to provide students with all the items they need for a successful school year.”
Yet for millennial parents, a spending spree on supplies, clothing and tech accessories can be a financial worry.
More than 4 in 10 parents (43%) who have done back-to-school shopping have felt…