Kia Motors America has hired Russell Wager, Mazda’s former North American marketing vice president, to replace recently departed marketing chief Saad Chehab, according to a report by Marketing Daily.
Wager confirmed to Marketing Daily that he would join Kia on Thursday, but he would not offer details on his position. Sources told the website he would start as director of marketing, with the opportunity to move to vice president of marketing, Chehab’s former title.
A spokesman for told Automotive News an announcement would be made Thursday.
Wager left Mazda in September after six years at the automaker, a year after Dino Bernacchi was brought in as chief marketing officer for U.S. operations. At the time, Madza said Bernacchi was “absolutely not” hired to take over Wager’s position.
Wager was brought aboard by Mazda in 2012 to help the small Japanese automaker stand out in a crowded field of mainstream auto brands with deep pockets. During his time there, Mazda traded its “Zoom…