LONDON — Jaguar Land Rover is making a multi-million-pound investment to build electric vehicles in its home market, in a major boost to a sector hit by a slump in diesel sales and Brexit uncertainty.
The automaker is undergoing a turnaround designed to offer an electrified option to all of its new models from next year as it seeks to move away from its reliance on diesel vehicles which are being increasingly shunned by buyers.
JLR will make a range of electrified vehicles at its Castle Bromwich plant in central England, beginning with a full-electric version of Jaguar’s flagship luxury sedan, the XJ. A specific figure for the plant investment wasn’t available.
“The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK,” CEO Ralf Speth said in a statement on Friday.
JLR has long warned about the dangers of a no-deal Brexit and the need to maintain frictionless trade with the…
