Alexa, Amazon’s digital assistant, is taking a leading role in the company’s drive to get inside cars.
Amazon is collaborating with a number of automakers to embed Alexa in vehicles, and has made deals with GM, Ford, Volvo and Honda Motor Co. to allow online orders to be delivered to owners’ cars.
“Our goal is to bring Alexa to as many vehicles as possible, either through direct integrations with automakers or through automotive accessories with Alexa built in,” Curic said.
“We have a lot of work to do,” Curic added, including “bringing Alexa to more vehicles and accessories, building new Alexa features for the car and launching our own automotive product, Echo Auto.”
Beyond Alexa Auto, much of Amazon’s focus has one clear theme: cutting the cost of transporting packages, mainly through the company’s Prime and Prime Air delivery and freight services.
It has strengthened those capabilities with the addition of Amazon delivery vans and cargo planes. Its investments in Rivian,…