McDonalds employee prepares a burger
Remy Gabalda | AFP | Getty Images
Launching fresh beef at McDonald’s took more than four years and cost its meat suppliers upwards of $60 million to pull it off.
But it looks like the risky decision — and logistical hurdles to speed the turnaround from cow to beef patty — is paying off for the fast-food giant.
McDonald’s said Monday it gained burger market share in the informal eating out category for the first time in five years, thanks in part to its nationwide launch of fresh beef.
The burger giant launched fresh beef across in most of its U.S. stores in May 2018. Fresh beef is not available at McDonald’s locations in Hawaii, Alaska or U.S. territories.
The roll-out came as fast-food chains fought for customers. McDonald’s rival Wendy’s has long boasted that its beef patties are never frozen, and it often used that as a way to take a swing at the Chicago-based chain. As struggles to grow traffic persist across the industry, other restaurant…