Ford Motor Co.’s dedicated agency, WPP’s GTB, will have a new leader as it tries to regain its footing after losing a sizable chunk of the automotive account.
The agency on Thursday announced Digitas executive Robert Guay as its new CEO, replacing Satish Korde, who will become chairman emeritus “assisting Ford on strategic projects around the world,” according to a press release. Kim Brink will stay on as COO, reporting to Guay.
Guay held the executive vice president title at Digitas and was managing director of the Publicis Groupe agency’s Boston and Detroit offices, with involvement on accounts including GMC, Aflac, Liberty Mutual, and several Procter & Gamble brands. Guay’s other automotive experience includes leading the digital account team for Cadillac in North America while at Fallon Minneapolis.
GTB, originally called Team Detroit, was formed as a Ford-dedicated agency in 2006 as a joint venture of five Ford agencies: JWT, Ogilvy & Mather, Y&R, Wunderman and…