The Ram brand, buoyed by the introduction of its new heavy-duty pickups and continued production of last-generation Classic model, led Fiat Chrysler Automobiles to record results in North America, helping the automaker defy an industry slowdown.
FCA, in its second-quarter report released earlier Wednesday, said North American adjusted earnings gained 12 percent to 1.56 billion euros ($1.74 billion) while revenue was flat at 17.64 billion euros ($19.66 billion). Vehicle deliveries fell 12 percent to 596,000 units, but the company’s truck-dominated product mix improved and profit margins rose nearly an entire percentage point to 8.9 percent.
Fiat Chrysler’s redesigned heavy duty lineup, loaded with premium interiors and the latest infotainment technology, joined the recently revamped 1500 in the lineup as the last piece of its “three-pronged truck selling strategy.”
The Classic continues to chug along as well and the company says it will produce it as long as it makes business…