“It feels great. I’ve been with Chrysler and FCA for over 27 years, but the longest assignment was the Dodge brand, from ’13 to ’18,” Kuniskis said. “We had a lot of fun during that period. I’m very excited to be back.”
The moves show the continuing evolution of FCA CEO Mike Manley’s management team, which in some cases has involved returning executives to brands and roles where they have experience. The shuffle was precipitated by the May retirement of Steve Beahm, who headed FCA’s car brands and Mopar unit in North America.
Jeep, Ram and FCA’s passenger car operations are getting new leaders at critical moments for each.
Morrison takes the lead of Jeep in North America amid the launch of the Gladiator pickup and slowing sales, while Koval moves up as Ram pushes out fresh products and strives to stay ahead of Chevrolet in the full-size pickup race. Kuniskis returns to passenger cars with the challenge of making aging sedans feel fresh in a market driven by light trucks.