Silverado 1500 with a new for ’20 diesel
(c) 2019 Paul A. Eisenstein | TheDetroitBureau.com
At a time when U.S. automotive sales have begun to decline for only the second time since the Great Recession, demand for pickups — and the prices some die-hard fans will pay for them — has defied gravity.
Manufacturers like General Motors are updating their lineups more frequently than ever, increasing the number of trim packages, powertrain options and creature features, like Apple CarPlay, projected displays and infotainment systems.
That’s kept pickup prices rising at a rapid rate, especially for full-size models like the Chevrolet Silverado. Prices for full-size pickups have increased from an industry average of $32,557 in 2010 to $44,181 in 2018, according to data compiled by research firm J.D. Power and Associates. That rose, again, to $45,260 for the first five months of 2019.
And they’re about to rise again, if Chevy has anything to do with it.
Chevy is just rolling out an all-new…