Bumble, which requires girls to make the primary transfer, introduced Wednesday plans to launch in India later this 12 months. Indian superstar Priyanka Chopra, a brand new investor within the firm, will advise on the growth.
The information comes lower than every week after rival Tinder launched a My Move function in India that offers girls the choice to stop males from initiating a dialog.
However Bumble’s efforts for an growth in India have been within the works for awhile. Founder and CEO Whitney Wolfe Herd mentioned the newly engaged Chopra first informed her “Indian girls wanted Bumble” months in the past. Chopra was amongst a gaggle of high-profile girls who helped Bumble kickoff its networking app, Bumble Bizz, in October 2017.
“It was clear then we shared a ardour for empowering younger girls on a world stage,” Wolfe Herd informed CNN in an e-mail. “From there we started architecting a plan to associate and launch Bumble in India.”
Wolfe Herd mentioned the problem in getting into the Indian market is “localizing the expertise and…
