Chrysler Corp. Chmn. Lee Iacocca posing in front of full-sized clay model of the proposed Viper sports car being worked on by staff technicians in the Advanced International Design studio at the new Chrysler Tech Center.
Taro Yamasaki | The LIFE Images Collection | Getty Images
Bob Lutz, a longtime executive who worked closely with the late Lee Iacocca, called his mentor and colleague “a master salesman, brilliant communicator and extremely convincing.”
“Sometimes it was dangerous to listen to him because he could make the illogical seem logical and you believed him till you walked out of the office again,” Lutz said in an interview with CNBC’s “Squawk on the Street ” on Wednesday — the day after Iacocca’s death. “Whether it was devising the plan, executing the plan, eliminating the obstacles or selling something that was difficult to sell, he was a master of all of those things.”